CHALLENGE : Buns & Tings is a fast-casual food concept rooted in NYC street culture — late-night energy, red interiors, and flash photography that feels raw, not polished. They needed a visual system that could live on brick signage, in subway cars, and across a social grid without losing the grit. APPROACH : We built a flash-first campaign language: harsh light, fisheye distortion, neon exteriors, and tray spreads that read like found photography. The system spans a modular campaign grid, brick signage, internet-cafe and rooftop scenes, and editorial diptychs — all anchored by a red-and-neon palette that signals hunger and nightlife.